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Vanenburg Software launches new brand identity and renames itself to Vanenburg, as it gears up for accelerated growth

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Putten, The Netherlands, May 7th, 2021 – Vanenburg Software, the enterprise IT modernization company, has positioned itself with a new brand identity and website. As part of this repositioning, it will change its name to Vanenburg. The move comes as the company is experiencing strong growth, expedited by its partners such as Google Cloud and Salesforce, and positions itself for faster acceleration.

The new Vanenburg brand identity reflects a fresh, modern perspective and boundless possibilities for its customers and partners. The rebrand comes with the tagline “Modernizing your enterprise IT”, highlighting the company’s belief that organizations can differentiate themselves and increase their growth by modernizing their enterprise IT with the support of Vanenburg.

The new brand identity is complemented by the adjusted company name Vanenburg. A simpler name will be an even stronger trust mark for Vanenburg’s customers, and still carries the name of the 17th-century estate “Kasteel De Vanenburg”, the place from where the company has run its business for 25 years. Ardjan Baan, co-CEO, comments: “We are proud to build on a heritage of innovation. Our new brand identity inspires us with one simple goal: serve as a trusted IT modernization partner for our customers to help them differentiate and grow faster with new business models and revenue streams.”

The new website provides insight on how Vanenburg modernizes enterprise IT along 3 functional domains: ERP extensions & integrations, custom ERP, enterprise apps, and along 4 solution pillars: modernization of applications, infrastructure, data and integrations. 

Ardjan Baan, co-CEO, says: “We are making this change in positioning and messaging given a bright future we see ahead of us. Key analyst firms such as Gartner, Forrester and IDC are predicting a strong growth for innovative IT, based on intelligent apps without vendor lock-in, and are foreseeing steep increases in demand for advanced developers. They expect a strong adoption of ‘differentiating IT’ in industries such as manufacturing, logistics and healthcare. Key technology players such as Google Cloud and Salesforce are further investing in this ecosystem with products around big data, artificial intelligence and multi-cloud. Vanenburg is the partner for enterprises who can bundle all these technology innovations into world class solutions, as proven for customers like Valeo, Solvay, Sanquin, NewPort Tank Containers, Verhoek Europe and many more.”

About Vanenburg Group 

Vanenburg is part of Vanenburg Group, the investment company of family Jan Baan. Jan Baan is founder of Baan Company (sold to Infor) and Cordys (sold to OpenText) and successful investor in TopTier (sold to SAP) and WebEx (sold to Cisco) and Chairman of Vanenburg Group. As the second generation, the brothers Paul, Ardjan and Bernhard are now in charge of the operational management of the group. The software company Vanenburg (www.vanenburg.com) helps (medium) large companies to modernize their IT environment by developing and maintaining ERP extensions & integrations, custom ERP and enterprise apps, and employs more than 120 experts in The Netherlands and India. 

Contact details

For more information, contact Ardjan Baan (co-CEO) at ajbaan@vanenburg.com 

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